Buckbean Brewing Company launched in April 2008 in Reno, Nevada. The company is the largest production (meaning its beer is bottled or canned) brewery in Nevada and the first in the Reno area. Instead of using bottles to package its craft beer the owners of Buckbean decided to use 16 ounce environmentally friendly cans. Buckbean Brewing Company hired APR to launch its product and also to help the company overcome the negative stigma associated with canned beer. Realizing the trend of canned craft beer Abbi PR developed a campaign and placed Buckbean as an industry leader within this trend and helped them create the popular CANFEST event – the only canned beer competition in the world resulting in numerous top tier media placements such as The Los Angeles Times, Draft Magazine, Food & Wine and The San Francisco Chronicle.. APR also created an aggressive blog campaign continually sending out beer to over 100's of beer bloggers resulting in continued industry coverage. APR also created the "Where have you been with your Buckbean" contest encouraging fans to send pictures of all the outdoor adventure places they took their canned beer – places that bottles couldn't go. This resulted in pictures from all over the world including the Great Wall of China and a sense of pride and ownership for Reno's first production microbrewery. Buckbean was also awarded three and a half bunnies out of four by Playboy.com as well as being featured in Bon Appétit's "Best of" issue as one of America's top 10 artisanal craft beers and an A rating from Draft Magazine.