Odyssey Teams has always been a leader in corporate team building, but in recent years many "copy cat" companies have adopted similar programs and have tried branding themselves as the industry innovators. Additionally, we've seen corporate social responsibility quickly becoming a buzz word with large corporations and Odyssey Teams needed to make sure that they were at the forefront of this trend. APR and OC were brought on to help cement Odyssey Teams as the industry innovators of the renowned "Life Cycles" program and its newly designed "Helping Hand" program. APR and OC started out the campaign by securing bylined articles for the CEO focusing on how corporate social responsibly could be partly achieved through philanthropic team building events. The first team building session that APR and OC promoted for Odyssey Teams resulted in a front page business story in the Sacramento Bee as well as three segments on the local Sacramento TV stations and a story in the Sacramento Business Journal. The Sacramento Bee story was picked up by the newswires and ran in over 30 newspapers nationwide. Within a month Odyssey Teams was getting calls from across the United States about its new Helping Hands program. The agency went on to secure numerous other corporate social responsibility stories in publications such as Entrepreneur Magazine, The Arizona Republic, Smart Meetings, Yahoo! News, FOX 5 San Diego, CW San Antonio, Prevue Magazine, FOX Austin, NBC Atlanta, Meetings West, Corporate Meetings & Incentive Travel and The Meeting Professional.