Fast Wrap launched in early 2008 as the only shrink wrapping franchise in the United States offering mobile shrink wrapping to businesses and individuals. APR realized that the most effective way for Fast Wrap to expand during the current economic downturn was to position them as a business offering services to those affected by the slump and also offering to protect people's valuable assets from harm. APR launched a campaign focused on "businesses that boom during a recession." The initial campaign highlighted Fast Wrap's recent 40% growth spurt, the immediate need for asset protection and the slowdown in the construction industry as the main selling points of this campaign. Realizing the typical "close rate" for franchise leads was 2% APR was tasked with generating quality placements that would boost Fast Wrap's lead generation to 5%. Fast Wrap's CEO Mike Enos was immediately featured in the Washington Post Small Business Blog as a "serial entrepreneur" and the company found itself profiled in Fortune Small Business, Forbes, Entrepreneur, MSNBC "Your Business" and American Way Magazine as a "booming" business. The company was also the focus on an Associated Press story that ran in over 40 newspapers nationwide. Fast Wrap is currently being considered for a reality TV show and has grown over 300% over the past year. APR was not only able to help Fast Wrap close an average of 14% of their qualified leads – unheard of in the franchise world.